Company

Lean. Direct. Zero theatre.

A focused studio in Hyderabad that works across global timezones. No sales army. No partner stack to hide behind. Engineers who take a high-value AI use case into a system your team can run — starting with a paid two-week sprint, before anyone funds a build.

Philosophy

Engineering over PowerPoint.

Hyderabad HQ · Global Timezone

Who you talk to

The person on the other end of the call

AI-first, and every person here acts as a forward-deployed engineer. From the first conversation through production. The studio stays small on purpose. No layers in between.

Shipped inside

AmazonAppleGoldman SachsUniversity of Edinburgh
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Founder

Syed Sartaj

Founder & AI Engineer

Previously CTO at Doriot AI

Builds production AI for startups and mid-market teams: RAG, agents, and AI product features that ship and stay reliable.

Hyderabad, India

A small studio that works in your stack can ship what a layered consultancy only presents.

Hyderabad HQ · Global Timezone

What we arrived with

The studio is young. The engineering is not starting from zero.

Three things this team brought on day one. Not a logo wall. The habits we still use.

01

Large-system engineering

Time inside Amazon and Apple. How production systems are actually run, and what breaks them when AI is bolted on.

02

Markets and measurement

Goldman Sachs. The habit of checking the number before believing the story — the same habit we apply to evals.

03

Research, then products

University of Edinburgh, then shipping AI products end to end. The work we can show started as real systems, not slideware.

Who we take

Growth-stage and mid-market

Technology-enabled businesses roughly 50 to 2,000 people, in India and globally, plus GCCs and SaaS teams shipping AI into production. Operators with a real workflow or product on the line, whether they sit in engineering, ops, or the business.

What we refuse

Not another GenAI agency

Not a smaller Accenture clone, not a slide-deck consultancy, not a single-vendor wrapper shop. If the engagement is mostly workshops, we are the wrong partner.

Got a hard problem?

Small studio, so we pick the work. If the problem is real and the path is production, we move. How you hire us is on Services.