Real-Time Personalization Engine
Deliver the right offer to the right customer at the right moment, across every channel
The problem
Generic customer experiences yield 2-3% conversion rates while customers expect personalized interactions. Retailers have data fragmented across channels, ecommerce, mobile apps, stores, and email, preventing unified customer understanding. Batch personalization is 24+ hours stale, missing real-time intent signals. The result: irrelevant recommendations, wasted marketing spend, and lost sales.
How we approach it
Deploy real-time personalization that unifies customer data across all touchpoints, detects intent signals in the moment, and delivers hyper-personalized experiences, product recommendations, offers, content, and search results, tailored to each individual customer in milliseconds. Drive conversion, basket size, and loyalty across web, mobile, email, and in-store.
How it works
- 01Customer Data Platform unifies profiles across all channels with identity resolution
- 02Real-time event streaming captures browsing, search, cart, and purchase behavior as it happens
- 03ML models combine historical affinity with session intent for in-the-moment personalization
- 04Decisioning engine selects optimal products, offers, and content in under 100ms
- 05Omnichannel activation delivers personalization to web, mobile, email, and clienteling apps
Impact to design for
Planning ranges, not audited case metrics.
+25%
Conversion Rate
Relevant experiences drive purchase decisions
+40%
Average Order Value
Better recommendations increase basket size
+35%
Customer Lifetime Value
Personalization drives repeat purchase
+60%
Email Revenue
Personalized content outperforms batch sends
Capabilities
- Real-time decisioning (<100ms)
- Unified customer profiles
- Collaborative filtering + content-based AI
- Omnichannel activation
- A/B testing and optimization